The goal of this first product is really to test the concept of launching this brand.  To figure out exactly how one moves an idea into the eCommerce market place and to see if our ideas can find a home in this competitive retail space.  As such, the first Laplace product is code named: “The Pioneer”.  It is going to pave the way forward for this company and this brand.

After a significant amount of reflection, and an extraordinary amount of calculations and research, we have decided to cautiously move forward into a standard product that is needed by many musicians.  This particular market segment is already saturated with some very good competition and some very good products.  At first glance this seems like a terrible strategy.  However, the demand is strong as it is fairly low cost product which Guitarists buy even if they don’t need a new one, and we believe we have something better to offer these consumers.